In business, we call that marketing. But it basically means getting the word out to the people that you intend to serve. You can have the best message or product in the world but if it does not reach and convince the people out there, then it doesn’t amount to anything really. How we do that has changed significantly now. The barrier has been dramatically decrease and almost everyone has access to the tools they need. Numerous books audios and videos have been created to share the how-tos in getting whatever it is that you are creating out there. You just need to find, read and apply them to your work.