Sincerity is not a button that you can switch on and off whenever you feel like it. If you are truly sincere, do it all the way. If not, then don’t say that you are. Thing is with most people is that they try to fit in with the environment and wanting to be accepted and be liked that they put up a front, making their public and private persona incongruent. When that eventually gets out, because it will, especially in this time and age, that person will lose his or her credibility and respect from others. And that kind of damage, which essentially relates to trust, is not easy to mend. Not that it is impossible, it just takes a lot of work. So do yourself a favour and don’t be afraid to be true to who you are and let that shine across all platforms.