The reality is that we do business or have conversations with people that we like. But the way that most people behave seems to show the lack of understanding in that regard. They would cry foul or behave untowardly if someone else gets chosen over them and that behaviour unfortunately extend to a number of things. When there is already a relationship, a bond in place, doing business and having conversations are much easier. There is already trust. There is a mutual respect for one another. This will allow a more effective and fluid output from the efforts put in. A relationship also allows people to give something a consideration where at normal circumstances, they wouldn’t, and it might also open doors of opportunities in the long run for dialogues and such.