This might sound strange to you but it is indeed very true. Everybody wants to be appreciated. The sense that they matter and that their presence has meaning. If you could make someone feel that way, you win. You gain a fan without them realising what you just did. And someone who thinks you are great will be a more likely candidate to speak well about you. To help promote your cause. That is how it is. If you are puzzled and seek understanding to why some groups are gaining popularity and increasing their numbers by a mile, it is simply because they understood that people essentially want to be appreciated. And by them just doing so, makes them a winner.