If there is a story that you want to tell, or a cause that you are championing, or a goal that you are aiming and hoping to achieve, you need to be very clear of what your reasons are. It does not have to make sense to other people but you. Eventually others will get on board. Or maybe they never will. But you my friend, you need to be very clear what your reasons are for doing it. Or else nothing else matters. People are inspired by reasons. How compelling your reasons are that will shape your actions and your likelihood of achieving the success that you so desire. That reason will be your strength, drive and motivation when you need it along the journey to pull yourself up from whatever obstacles and hardships you will face. Never underestimate your reasons or anyone’s for that matter.