The path to success is usually attained with being consistent. At the right things of course. And working hard is synonymous with attaining success. But the idea that you should work hard till you achieve your goal should be revisited. Well, more like extended. The thing about achieving a goal is that after you have checked it off your list, then what? It is not like your life has come to an end. And if you have lots of energy left, it has to be channeled to somewhere. So the idea of working hard should perhaps be a part of a personal brand. Your personal brand. Someone who consistently works hard. Regardless. Once that sticks, you are on your way to many more successes in life. It is simple logic. Who would you rather work with, someone who consistently works hard, or as and when there is something in it for that person?