There is always a temptation to succumb to what everyone else is into or doing. That perhaps comes from our need to belong. Also it is easier to join the crowd than having to be and do different. You don’t get rewarded for straying away from the masses until you ‘hit the jackpot’ or a make name for yourself. Then the world is yours. But the journey to get there will be very hard. So you have to be ready for that if you want to venture to the less travelled path. The reward however, if you manage to go all the way, will be tremendous. When you refuse to be average, you open yourself up for opportunities to design your best life.